Do supermarkets allow farmers to put their own label on packaging, to identify the source, things like bag veggies etc…can the growers do that? Are they allowed to?

Question

Do supermarkets allow farmers to put their own label on packaging, to identify the source, things like bag veggies etc…can the growers do that? Are they allowed to?

Answer

Very rarely does it happen like that. In some supermarkets you’ll see some private labels.

Very rarely does it happen like that. In some supermarkets you’ll see some private labels. It often happens where there’s a shortage for a product. If the supermarkets can’t get the product they’re looking for, they might actually buy the private brand. Mostly it’s usually generic or supermarket labelled bags that we have to go into, but you will see in some cases like berries, they are privately labelled, where you can see that they’re Driscoll’s berries, or Perfection Fresh Berries – we want to see more of that as growers.

Farmer: VFF President, Emma Germano - Mirboo North

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